I Have A New Strategy

So, if you’re like me and place way too much importance on this sort of thing, you know that this week, the Walt Disney Company paid George Lucas $4.5 billion dollars for his company Lucasfilm, which gives them the rights to, among other things like Industrial Light & Magic and Skywalker Sound, the Star Wars franchise. And the long-rumored Episode VII is coming out in 2015, with a film to follow that every two years.

<p>This really is just the tip of the iceberg.</p>

(Credit: Hitfix)

I found out about this through oblique references online before I actually found out the news story and honestly…I’m fine with it. I really am.

Let me back up here: I am not a HUGE Star Wars fan. I mean, I own all the movies, I like them (for the most part), I’ve read a few Expanded Universe novels, a bit of the excellentStar Wars: Legacy comic, I dressed up as Darth Vader for Halloween when I was little, I’ve played some video games and the Emmy-award winning, yet darn near impossible to find on DVD Star Wars: Clone Wars show is still on my list of things to watch…but I’m not a BIG fan. I don’t think it’s the best SF franchise out there, I don’t think it’s one of the best fictional universes out there and frankly, a whole lot of Star Wars stuff out right now doesn’t particularly interest me.

But this announcement DOES and here’s why. I was in high school when Disney bought Marvel Comics and at the time I groaned and joked about it like everyone else, but this? This makes total sense.

If one looks at the original trilogy, even the first film (which I did just last weekend for a class), it’s a very broad story. The characters are archetypes through and through and the story is about as predictable as it gets. George Lucas (who, if you look at his biography, is more of a visuals guy than a storytelling guy)has said on many occasions that he was inspired to make the first film in a homage to all the pulpy Westerns and SF serials he loved as a kid and I bet classic Disney films had some influence on that as well. They specialize in telling simple stories (heck, a large part of their animated features catalogue is culled from fairy tales), they know how to make characters that appeal to a broad group of people and–and this is the most important part–they know how to line up talented people and let them do their thing.

This is the third huge franchise Disney has bought since the start of the 21st Century, with the Muppets before them in 2005 and Marvel in 2009. In the cases of both, when it came time to make movies, Disney put people who LOVED the franchise and understood it (Jason Segel and Nick Stoller for The Muppets and, among other people, Joss Whedon for The Avengers respectively) in charge and let them do pretty much as they saw fit.

Considering that, and considering the phenomenal track record Disney has had by adopting that model–plus the sheer amount of Disney-affilated names who’d LOVE to write or direct anything to do with Wars (Andrew Stanton, Brad Bird, etc.)–I’m excited to see what they do.

There’s more fun things to get excited about and one thing to keep in mind that drew McWeeny–one of my favorite film critics/insider Hollywood guys–chronicles here and here. Got to tell you, with this new Star Wars film, The Avengers 2 and Justice League–a little hopefully on that last one–all coming out in 2015, when I graduate college, it’s a great day to be a nerd.

May the Force be with you.

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